Mooving Wheels: The Overlooked R1.2 Billion Investment in Farm Tyres

Discover the critical yet often overlooked R1.2 billion annual investment in farm tyres made by South African farmers across their agricultural vehicles. Despite this significant expenditure, tyres can sometimes be overlooked compared to other technological advancements in agriculture. This podcast highlights why premium-quality tyres are more than just components; they are a critical enabler of uptime, safety, and cost-efficiency on farms. Learn how advanced agricultural tyres offer benefits such as reduced soil compaction, better traction, and lower fuel consumption, directly impacting a farm's bottom line.